Introducing our most recent branding and packaging design project: Slingshot Coffee Co. This Raleigh, NC based company is not only in our hometown, but also owned by a friend of ours, Jenny Bonchak. This stuff is amazingly tasty and comes in a ready-to-drink and concentrate.
We really wanted to give the logo and overall branding a unique look that would pop off the shelf, while keeping a rustic, vintage-modern aesthetic, which was important to the client. To differentiate between the ready-to-drink and concentrate bottles, we reversed out the bold black and cream colors and added one accent color to each bottle. We used lid stickers that coordinate in color with their coffee type. This coffee is seasonal and the lid sticker text will change with each new coffee blend, describing the flavor profiles of each one. Slingshot is currently available in the Triangle area.
