Wednesday, July 7

SPIFFY AD AND ARTIST WE HEART





Hope you all had a relaxing 4th of July weekend! We were at the beach where we enjoyed good food, relaxation, some kayaking and family time. Whilst laying out on the beach reading my magazines, I noticed this awesome Sherwin Williams ad. I have been seeing the series lately and each time I become more and more fascinated. Using paper paint chips to create items is just brilliant. And of course the paper art was created by the ever growing-in-fame paper sculpter, Matthew Sporzynski. You may know him from his amazing work in Real Simple (a few samples above) . The Sherwin Williams ad campaign was created by some of our local rockstars in Durham, McKinney. Chris and I actually have friends who work there and who have worked there so we are always excited to see any work they put out. I think this ad campaign shows some true smarts! And there's more, to see all of the campaign including the animated tv spots, check it out here.

17 comments:

  1. That is amazing! I love all of Matthews pieces of art in Real Simple. It's is just boggling how talented people are :)

    ReplyDelete
  2. that is awesome!! the paint chip ice scream one is genius!

    ReplyDelete
  3. Oh these are so cool!!! Just love the map fries and box - shear genius!!!

    xoxo
    kristi

    ReplyDelete
  4. I think they are great too! I wish I was still working at McKinney whenever I see them. Although, I'm not sure about Sherwin Williams going with their retro logo...

    ReplyDelete
  5. These are seriously amazing! The popcorn really got me. Awesome.

    ReplyDelete
  6. This. Is. The. COOLEST. I am in lust with the popcorn and gelato/(ice cream?). What an incredible find!!!

    ReplyDelete
  7. I know ya'll, what an awesome artistry he has! So much wit and imagination!

    Regan: I was referring to you and Kristin as the people we knew! I agree about the logo...not sure about that either!

    ReplyDelete
  8. That is SO cool! I love them all, but especially the ice cream sundae. This is an absolutely genius concept!!!

    ReplyDelete
  9. So: I have to tell you a random story this post has had me thinking of:
    In the advert. building at school, they always showcase the latest projects by students and one was a campaign for a local steakhouse & seafood place. They drew up a pig putting himself through a grinder and a lobster diving into a pot of water...as in "So good they'll kill themselves to be part of it" kind of vibe. It was so funny and brilliantly drawn that I wanted to share it the first day I saw this...BUT today I went down there and there was only a yellow sheet in its place "Someone helped us run away, help us find our way back home" with little polaroids of the ads. :( So sad. They were originals and e'erything.

    Random. But I love these ads!

    ReplyDelete
  10. Melissa and Melissa: I know ya'll, I'm hungry just thinking about the ice cream and the fries!

    Lizzie:
    DANG girl! that is sad! They need to not post originals next time and just copies!
    those sound so smart and funny!

    ReplyDelete
  11. I have seen these ads lately too and thought they were so creative. Always loved what that guy did in the Real Simple magazines a true skill.

    ReplyDelete
  12. Paper sculpture is such a cool discipline. Love the idea of creating fragile 3D models. The Sherwin Williams ads are awesome, the commercial has been making me all dreamy-eyed whenever I catch it. Thanks for sharing the print work, I had not seen it!

    ReplyDelete
  13. Matthew was my teacher at Parsons!!

    http://ladulcivida.blogspot.com/

    ReplyDelete
  14. Emily: it really is such a skill!

    Bird: me too girl, i don't think i'm patient enough for it's fragility!

    dulci: that is So cool! what type of class did he teach? is that a dumb question.

    -elizabeth

    ReplyDelete
  15. i always thought those Real Simple paper sculptures were kind of lame but these pics are really awesome. thanks for sharing!

    ReplyDelete
  16. MrsFord: I know, i didn't really pay attention to them as much in the magazine, now I'm totally blown away!

    -elizabeth

    ReplyDelete